The Seychelles Hospitality and Tourism Association was created in 2002 when the Seychelles Hotel Association merged with the Seychelles Hotel and Guesthouse Association. SHTA’s primary focus is to unite all industry stakeholders under one association in order to be better prepared to defend the interest of the industry and its sustainability as the pillar of the country’s economy.
The SHTA is about what happened behind the scene - what will make your establishment run smoother, be more cost effective and grow your profiles. The main activities of the SHTA are:
Association Management - The SHTA has 150 members, association management focuses on assisting members with issues of concern. It is also about ensuring that members remain up to date with industry developments, creating, delivering and communicating benefits to members. Benefits which includes; Read more>>>
Tourism Promotion – The Association works closely with the Seychelles Tourism Board which is responsible primarily for marketing of the destination.
Advocacy - the most important role for the Association has always been advocacy, during recent months this has become even more important as the SHTA pursue its purpose of defending its members interest and assisting in the creation of a stronger and more conducive economic/business environment, which will result in a more sustainable and flourishing tourism industry.
A strong central body can be more effective in dealing with important issues than all resorts making their individual case.
In addition the SHTA is represented on several boards namely;
In view of growing need the Association saw it appropriate to create 4 sub committees each with the responsibility for specific issues: Read more>>>
Product Development - SHTA lobbies for fair, sound development policies that encourage people to invest in the industry and to upgrade and develop their existing products. Through our advocacy campaigns we address issues, policies and laws which may be detrimental to the tourism industry.